{"id":171,"date":"2024-07-26T10:51:54","date_gmt":"2024-07-26T10:51:54","guid":{"rendered":"https:\/\/www.soho-jlm.co.il\/?page_id=171"},"modified":"2025-01-21T07:56:30","modified_gmt":"2025-01-21T07:56:30","slug":"about","status":"publish","type":"page","link":"https:\/\/www.soho-jlm.co.il\/en\/about\/","title":{"rendered":"About the Project"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"171\" class=\"elementor elementor-171\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4e8d5 e-con-full bbaben e-flex e-con e-parent\" data-id=\"1b4e8d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aae44db elementor-widget-mobile__width-initial bbtxtp elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"aae44db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome\n<br>\nto the New Jerusalem Icon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3a69fb e-flex e-con-boxed e-con e-parent\" data-id=\"e3a69fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2268774 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2268774\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welcome to Jerusalem\u2019s neighborhood of the future. SOHO, by Africa Urban Renewal and Kidmat HaYovel, is a unique, groundbreaking icon that is planned to change the face of the Katamon neighborhood and instill a dynamic new vibe at the heart of the city. Inspired by the world\u2019s largest cities \u2013 New York, London, Hong Kong \u2013 the capital of Israel is now home to its own new and advanced SOHO, including residential complexes, 35-story luxury towers, a bustling entertainment and shopping boulevard, and various cultural and leisure centers, alongside a spectacular promenade and large green park that covers around 11 acres. This ideal combination of varied residential options, iconic architectural design, stringent quality standards, a youthful close-knit community, accessibility, central location, and endless attractions within touching distance \u2013 all this marks the start of an exciting new Jerusalem era.<\/p><p><span style=\"color: #00adee;\"><strong>Come and discover the new international SOHO.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71eead8 e-con-full e-flex e-con e-child\" data-id=\"71eead8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cfd93e2 e-con-full e-flex e-con e-child\" data-id=\"cfd93e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b29a35e imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b29a35e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-01.svg\" class=\"attachment-large size-large wp-image-184\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4e28f elementor-widget elementor-widget-heading\" data-id=\"fd4e28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">5 Towers<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d48e8da e-con-full e-flex e-con e-child\" data-id=\"d48e8da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3408f6c imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3408f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-02.svg\" class=\"attachment-large size-large wp-image-185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4397e0f elementor-widget elementor-widget-heading\" data-id=\"4397e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Varied Apartment Mix<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d21e18 e-con-full e-flex e-con e-child\" data-id=\"0d21e18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d24043 imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8d24043\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-03.svg\" class=\"attachment-large size-large wp-image-186\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bade14f elementor-widget elementor-widget-heading\" data-id=\"bade14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Nearby Park<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc35dd4 e-con-full e-flex e-con e-child\" data-id=\"fc35dd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09ae1ed imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"09ae1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-04.svg\" class=\"attachment-large size-large wp-image-187\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb8697 elementor-widget elementor-widget-heading\" data-id=\"2cb8697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sports &amp; Leisure Complex<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cf4d60 e-con-full e-flex e-con e-child\" data-id=\"4cf4d60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-230373d imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"230373d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-05.svg\" class=\"attachment-large size-large wp-image-188\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b8758 elementor-widget elementor-widget-heading\" data-id=\"a1b8758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Boardwalk<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e610e e-con-full e-flex e-con e-child\" data-id=\"99e610e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7724fe1 imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7724fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-06.svg\" class=\"attachment-large size-large wp-image-180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9577b elementor-widget elementor-widget-heading\" data-id=\"ed9577b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Synagogue<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f243456 e-con-full e-flex e-con e-child\" data-id=\"f243456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c0405 imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"24c0405\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-07.svg\" class=\"attachment-large size-large wp-image-181\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90cedf3 elementor-widget elementor-widget-heading\" data-id=\"90cedf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Kindergartens &amp; Daycares<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67e384c e-con-full e-flex e-con e-child\" data-id=\"67e384c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ffe2b imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"18ffe2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-08.svg\" class=\"attachment-large size-large wp-image-182\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f50a3b3 elementor-widget elementor-widget-heading\" data-id=\"f50a3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Gym<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e7f8c5 e-con-full e-flex e-con e-child\" data-id=\"2e7f8c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b38a2f imageicon elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5b38a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"141\" height=\"142\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/icon-09.svg\" class=\"attachment-large size-large wp-image-183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2275a elementor-widget elementor-widget-heading\" data-id=\"bb2275a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Light Rail<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee0e2de e-con-full e-flex e-con e-parent\" data-id=\"ee0e2de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e49253 imagecafullw elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"9e49253\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \u05de\u05ea\u05d5\u05da 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9e49253\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIzNCwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb2hvLWpsbS5jby5pbFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDFcL2tpZG1hdC1nb25lbi1zaHRpbGEtMDMxNl8wLThrLTMwMGRwaS5qcGciLCJzbGlkZXNob3ciOiI5ZTQ5MjUzIn0%3D\" href=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2025\/01\/kidmat-gonen-shtila-0316_0-8k-300dpi.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2025\/01\/kidmat-gonen-shtila-0316_0-8k-300dpi.jpg\" alt=\"kidmat-gonen-shtila-0316_0-8k-300dpi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \u05de\u05ea\u05d5\u05da 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9e49253\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIzNSwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb2hvLWpsbS5jby5pbFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDFcL2tpZG1hdC1nb25lbi1jMDFfMC04ay0zMDBkcGkuanBnIiwic2xpZGVzaG93IjoiOWU0OTI1MyJ9\" href=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2025\/01\/kidmat-gonen-c01_0-8k-300dpi.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2025\/01\/kidmat-gonen-c01_0-8k-300dpi.jpg\" alt=\"kidmat-gonen-c01_0-8k-300dpi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 \u05de\u05ea\u05d5\u05da 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9e49253\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzLCJ1cmwiOiJodHRwczpcL1wvd3d3LnNvaG8tamxtLmNvLmlsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wN1wva2lkbWF0LWdvbmVuLXNodGlsYS0wOTYxXzAtOGstMzAwZHBpLmpwZyIsInNsaWRlc2hvdyI6IjllNDkyNTMifQ%3D%3D\" href=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/kidmat-gonen-shtila-0961_0-8k-300dpi.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/kidmat-gonen-shtila-0961_0-8k-300dpi.jpg\" alt=\"kidmat-gonen-shtila-0961_0-8k-300dpi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 \u05de\u05ea\u05d5\u05da 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9e49253\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIzNiwidXJsIjoiaHR0cHM6XC9cL3d3dy5zb2hvLWpsbS5jby5pbFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDFcL2tpZG1hdC1nb25lbi1jMThhXzAtOGstMzAwZHBpLmpwZyIsInNsaWRlc2hvdyI6IjllNDkyNTMifQ%3D%3D\" href=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2025\/01\/kidmat-gonen-c18a_0-8k-300dpi.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2025\/01\/kidmat-gonen-c18a_0-8k-300dpi.jpg\" alt=\"kidmat-gonen-c18a_0-8k-300dpi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \u05de\u05ea\u05d5\u05da 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9e49253\" 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    .arrr-3 {        fill: #29abe2;      }    <\/style><\/defs><g><g id=\"arrow-left\"><g class=\"arrr-2\"><circle class=\"arrr-1\" cx=\"55.350365\" cy=\"55.350365\" r=\"55\"><\/circle><polygon class=\"arrr-3\" points=\"59.5738111 55.350365 72.6003675 89.8503701 38.1003624 55.350365 72.6003675 20.8503598 59.5738111 55.350365\"><\/polygon><\/g><\/g><\/g><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 110.7007299 110.7007299\"><defs><style>      .arrr-1 {        fill: #fff;      }      .arrr-2 {        opacity: .8;      }      .arrr-3 {        fill: #29abe2;      }    <\/style><\/defs><g><g id=\"arrow-right\"><g class=\"arrr-2\"><circle class=\"arrr-1\" cx=\"55.350365\" cy=\"55.350365\" r=\"55\"><\/circle><polygon class=\"arrr-3\" points=\"51.1269189 55.350365 38.1003624 20.8503598 72.6003675 55.350365 38.1003624 89.8503701 51.1269189 55.350365\"><\/polygon><\/g><\/g><\/g><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c43e4b e-flex e-con-boxed e-con e-parent\" data-id=\"8c43e4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-273eac1 soholargecircle keeprtl elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"273eac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span><\/span>UR <div style=\"color:var(--e-global-color-primary)\">VISION &nbsp;<\/div><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e735889 soholargecircle keeprtl elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e735889\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-e735889{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58443dc soholargecircle keeprtl elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"58443dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-no-translation=\"\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-58443dc{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58cc933 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"58cc933\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cThe biggest challenge was integrating skyscrapers within the Jerusalem cityscape, and our choice was to combine past with future in the most optimal way\u2026\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcdb9bf elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dcdb9bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Our design was based on one clear principle: preserving Jerusalem\u2019s majestic past while planning for tomorrow and using the classic stone that both exemplifies historic construction and complies with modern planning and building laws in the city.<\/li><li>The solution we created involved transparent units placed in different locations in each tower, offering a sense of lightness and airiness.<\/li><li>Our planning strategy complies with Jerusalem\u2019s planning and building laws, which require us to use Jerusalem stone even in the most modern towers, emphasizing a balance between classic and contemporary design.<\/li><li>In the near future, the old railway compounds will be transformed into perimeter block buildings and residential towers that offer a diverse, functional apartment mix: 2-5 room apartments and penthouses, meticulously designed and outfitted with handpicked specifications.<\/li><li>In addition to the unique architectural design, and due to the removal of the broad low-rise railway buildings that have been transformed into towers, vast green areas and lawns have been created.<\/li><li>The areas designed to benefit the public enabled us to develop an innovative urban boulevard that includes stores, synagogues, kindergartens, play parks, and daycare centers.<\/li><li>The planning is integrated with Elmaliach Park at the foot of the new neighborhood, bordering Teddy Stadium, the Pais Arena, a new promenade, and the Kangaroo Preschool Center, with easy access to all parts of the city via two nearby light rail lines.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eefb88 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2eefb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>We invite you to join us in transforming this vision into a sustainable reality.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edaedc2 e-con-full e-flex e-con e-child\" data-id=\"edaedc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560bc07 elementor-widget__width-initial elementor-widget-mobile__width-inherit nop elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"560bc07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Avner Yashar<\/strong>, Project Architect<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63071ce elementor-widget__width-initial elementor-widget-mobile__width-inherit nop elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"63071ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yashar Architects<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2110751 e-con-full keeprtl e-flex e-con e-parent\" data-id=\"2110751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5af0cc6 e-con-full e-flex e-con e-child\" data-id=\"5af0cc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-783a6a2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"783a6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"645\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/about-had2.webp\" class=\"attachment-full size-full wp-image-229\" alt=\"\" srcset=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/about-had2.webp 621w, https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/about-had2-289x300.webp 289w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1649c elementor-widget__width-initial elementor-widget-mobile__width-inherit lakemeleft elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b1649c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vision of the Future<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e69eb2 e-con-full e-flex e-con e-child\" data-id=\"9e69eb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e7035 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"87e7035\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"645\" src=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/sketch.webp\" class=\"attachment-full size-full wp-image-227\" alt=\"\" srcset=\"https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/sketch.webp 452w, https:\/\/www.soho-jlm.co.il\/wp-content\/uploads\/2024\/07\/sketch-210x300.webp 210w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469b251 elementor-widget__width-initial elementor-widget-mobile__width-inherit lakemeleft elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"469b251\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Initial Project Sketch by Yashar Architects<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u05d1\u05e8\u05d5\u05db\u05d9\u05dd \u05d4\u05d1\u05d0\u05d9\u05dd \u05dc\u05d0\u05d9\u05d9\u05e7\u05d5\u05df \u05d4\u05d7\u05d3\u05e9 \u05e9\u05dc \u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd \u05d1\u05e8\u05d5\u05db\u05d9\u05dd \u05d4\u05d1\u05d0\u05d9\u05dd \u05dc\u05e9\u05db\u05d5\u05e0\u05ea \u05d4\u05e2\u05ea\u05d9\u05d3 \u05e9\u05dc \u05d4\u05e2\u05d9\u05e8. SOHO \u05de\u05d1\u05d9\u05ea \u05d0\u05e4\u05e8\u05d9\u05e7\u05d4 \u05d4\u05ea\u05d7\u05d3\u05e9\u05d5\u05ea \u05e2\u05d9\u05e8\u05d5\u05e0\u05d9\u05ea \u05d5\u05d7\u05d1\u05e8\u05ea \u05e7\u05d3\u05de\u05ea \u05d4\u05d9\u05d5\u05d1\u05dc, \u05de\u05ea\u05d5\u05db\u05e0\u05df \u05db\u05d0\u05d9\u05d9\u05e7\u05d5\u05df \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9 \u05e4\u05d5\u05e8\u05e5 \u05d3\u05e8\u05da, \u05d4\u05de\u05e9\u05e0\u05d4 \u05d0\u05ea \u05e4\u05e0\u05d9 \u05e9\u05db\u05d5\u05e0\u05ea \u05e7\u05d8\u05de\u05d5\u05e0\u05d9\u05dd \u05d5\u05d9\u05d8\u05de\u05d9\u05e2 VIBE \u05d7\u05d3\u05e9 \u05d1\u05dc\u05d1 \u05d4\u05e2\u05d9\u05e8 \u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05db\u05d3\u05d5\u05d2\u05de\u05ea \u05d4\u05e2\u05e8\u05d9\u05dd \u05d4\u05d2\u05d3\u05d5\u05dc\u05d5\u05ea \u05d1\u05e2\u05d5\u05dc\u05dd New York, London, Hong Kong \u05d2\u05dd \u05dc\u05d1\u05d9\u05e8\u05ea \u05d9\u05e9\u05e8\u05d0\u05dc \u05de\u05d2\u05d9\u05e2 \u05e1\u05d5\u05d4\u05d5 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